Web optimization is actually pretty handy...

Web trends and analysis was demonstrated by Steve using Google analytics, to show us how to view web trends on the net. It is useful to understand how may hits one page on a site had in a month, and how long for, all depending on the different 'keywords' used to search one site.

Web optimization is used by the amount of repetitiveness on one page of a specific keyword, or a number of keywords. This is important when choosing a name for our site, and what content to have on the homepage as we want our site to be as high up as possible when searched on google.
To test this and to explore how many appropriate and useful options we had, 'Google keywords' gives us the opportunity to see how many hits a specific keyword has, relating to our website.

The highest used keywords, relating to our website were:

• Student magazine
• Farnham UCA gallery
• Farnham nightlife
• student union
• students union
• student union pictures
• University students union
• student chat rooms
• student chat
• student discounts
• cheap food
• naked students
• drunk girls

This means that all these keywords link to the theme of our website, and have been searched in Google alot on a monthly average. By using one or more of these on the basis of web optimization, (repetition) it will in theory direct the viewer to our website, therefore increasing our google ranking.